“You” speaks to me: Effects of generic-you in creating resonance between people and ideas

Overview of attention for article published in Proceedings of the National Academy of Sciences of the United States of America, November 2020

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"You" speaks to me: effects of generic-you in creating resonance between people and ideas. Generic use of "you" (e.g., "You live, you learn") frames ideas as applying to people in general, rather than to a specific person/moment, and promotes such resonance in both natural and experimental contexts.

User Litvi, in the Reddit Science subreddit, 15 Dec 2020